Privacy Policy

Equal Exchange has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for:

What we collect
Personal Identifiable Information
We collect and store the personal identifiable information you affirmatively choose to provide to us, such as your name, mailing address, email address, and other information when you purchase products, create an account with us, fill out a survey, enter contests, participate in promotions, post comments on bulletin boards, or otherwise interact with our Site. For example, when you purchase a product from our Site, we ask you to provide certain personal identifiable information to fulfill your order, including your name, email address, phone, shipping address, billing address and payment information to facilitate your purchase.

Non-Personally Identifiable Information
We also collect non-personally identifiable information through the use of cookies. Cookies are pieces of data your web browser stores on your hard drive to allow our Site to provide you with enhanced services. Cookies allow us to store products in your online shopping cart, process orders, and recognize whether or not you have visited our Site before. This provides us – as well as the affiliates we allow to place cookies on our Site – with important marketing information and lets us know how we are doing at both attracting new visitors and maintaining relationships with our existing customers.

If you wish, you can set your browser to refuse cookies. However, keep in mind that cookies may be required to place an online order and for other user-friendly Site functions, so blocking cookies will negatively impact your Site experience. Should you wish to block cookies through your web browser, you may still purchase products by contacting customer service Monday - Friday 9am - 5pm at 774-776-7366.

In some cases, we may also collect information from third-party sources, including social media sites and other sites with which we may partner on Equal Exchange promotions. For example, if you post a comment on our Facebook page or send us a message on Twitter, we may collect and use that information as described in this Privacy Policy. Please note that we may combine this information with other information that we collect about you and use it as described herein.

We use Google Analytics, Adwords and other marketing tools to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

What we do with the information we gather
We use the personal identifiable information we collect for various purposes, including to complete a purchase that you initiate, to respond to your requests for information, to manage our Site, marketing analysis, marketing email communications, catalog mailings, and for other lawful purposes. From time to time, we may also contact customers by email, phone or mail for such purposes as to inform them of new products, services and special offers, administer a survey, or to follow up on previous interactions, unless you have opted out of receiving advertising communications from us by email and/or direct mail. If you do not wish to receive such communications from us, please follow the opt-out instructions generally provided in such communications. Alternatively, you can contact us at 774-776-7366 and speak directly with a Customer Care representative who can answer any questions you may have and update your account accordingly.

The names and addresses of our customers are occasionally provided to third parties for direct mail adverting purposes by other like-minded, carefully-screened companies who provide products and services we believe might be of interest to you. If you would like to opt-out, please contact us at or you can speak directly with a customer service representative at who can answer any questions you may have and update your account accordingly.

We may also disclose your personal information to third parties if we believe disclosure is appropriate to comply with law, regulation, legal process or government request; enforce the terms of any of our policies; or protect the rights, property or safety of Equal Exchange, our associates, or our customers. This may include assistance in fraud protection and investigation.

Equal Exchange takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.

While we take these reasonable efforts to safeguard your personal information, including the use of encryption, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

Links to other websites
Our Site may contain links to other websites, which are not under our control. We provide these links as a customer convenience and to allow advertisers to promote their own sites or products, and do not endorse those sites, companies or their products or services. Also, when you link to our Site from another site, the originating site may collect information about you. We do not review, control or monitor the practices, information or materials on any other websites, and are not responsible or liable for the communications, practices, information, content or materials from any of those sites. You are responsible for understanding and adhering to any other website's terms and conditions.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

If you believe that any information we are holding on you is incorrect or incomplete, you may update this information under the my account settings on this site, otherwise you can contact us at the above address. We will promptly correct any information found to be incorrect.

Privacy Policy Changes
We reserve the right to amend this Privacy Policy at any time for any reason and without notice. We will post changes to this Policy on each Site, and we encourage all visitors and users of a Site to check this policy from time to time.